What is Search Engine Optimization (SEO)?
SEO is an acronym for Search Engine Optimization. What it refers to is the optimizing of your web page, so that it appears on the first page of Search Engine results. Since Search Engines are controlled by companies like Google, Bing etc… SEO is a bit misleading because only the companies who own search engines can optimize them. What we are really doing is SEPO which is “Search Engine Positioning Optimization”.
Optimizing a site involves finding the correct keywords and designing a web page focusing on that keyword. Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody searches for. In addition, the keywords that you use in your optimization campaign must attract the right kind of visitors. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Keyword Research and Selection Advise
When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords. After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.
Web surfers use different key phrases for browsing, comparing and buying. Getting ranked well for buying keywords is what we should achieve and our service includes advise on selecting such key phrases.