1. Get rid of distracting vanity metrics Cutting down on PPC budgets for financial reasons means you have to make the most out of every minute and dollar you do spend. For example, you might want to consider getting rid of columns such as “Search Imp. share,” as on a tight budget, there’s not much […]
In order to rank well, you need good content. This is the first thing. If you do not have good content, no one would link to you. You might still be able to get some shady links but it won't work as Google measures how long visitors stay on your website, in order to gauge […]
Benefits of Video for SEO Video vs Text statistics Users spend 88% more time on a website that contains video. Short videos (up to 2 minutes) get the most significant engagement. Video content generates 1200% more shares than images and text combined. Text Articles vs Video for SEO While humans engage much better with a […]
There are many companies offering website design and web development services. Some even offer packages where they combine a few services offered under a special price. Some services are necessary but some are not. Most customers have no idea which is necessary and which is not. In this article we go over the list of […]
Want your blog posts to rank well when people search? Here are some suggestions. First rule is to keep posting fresh and relevant content. This is easier said than done because even authors of 1000 page books suffer from writer's block. It is ok to search for ideas and create a post on it. Research […]
Crawl Issues in Google Search Console Came across this error when we were checking once of our sites. Apparently it was affecting over 200 URLs' in that site and this was affecting that site's rank in the SERPS. This error affects websites designed using WordPress. One of WordPress features is that it automatically creates an […]
Back in 2012 Google came out with Penguin – And we all know that tons of SEOs got smacked for building too many exact match anchors to their sites. They turned up the dial so that if say, 30% of your profile was one anchor, your rankings would drop. Then, in 2013 Google turned up […]
What Are Redirects? Redirects help protect your website during an upgrade, redesign, or move. While they are really easy to implement, many website owners and developers forget about them and in the process, this derails SEO efforts and can completely wipe away ranking in search. There are three types of redirects that are most commonly […]
Out of this world content. Need to brainstorm on this. Pays to go crazy on this. For example if you are selling shoes, you could make one that is edible by making it out of cake and then creating a video on people eating it. Knowing when to post on different platforms helps. Posting content […]
Why optimize images? Some images are huge. Huge images take up lots and lots of space on a web page (both byte-wise and space-wise). By ensuring all images are the smallest possible size, web designers ensure that load times are as fast as they can be. Faster load times mean a better user experience as […]
